GEO and SEO for B2B SaaS
Hi, I'm Joe Robinson.
GEO and SEO consultant. I research how your buyers choose software, plan the work and carry it through to implementation.
Selected results
+40% MQLs
For a well-known B2B SaaS in seven months, following changes to organic acquisition and content strategy.
+300% organic traffic
For a B2B technology manufacturer in 12 months, including entering new markets in France and Spain.
€250k annual contract
A global luxury fashion brand cited my content article as a key factor in its decision to sign.
600,000 pages
A programmatic site that reached about 1,000 organic sessions a day within six months of launch.
What I do
Research and planning
I study your buyers, competitors and existing performance. This includes customer reviews, sales material and CRM data, alongside search data and a technical audit. I use the findings to decide what needs attention. We agree the priorities, how to measure progress and what your team can realistically deliver.
AI search visibility and digital PR
I test how often AI search recommends your company and your competitors, using questions drawn from buyer language. I examine the sentiment and sources behind those answers. The work can include changes to your website, review profiles and structured data, alongside digital PR, link building and Reddit campaigns.
Content strategy and writing
I plan and write content around the questions buyers ask when choosing software. This includes product, use case and comparison pages. I also edit your team's drafts and update, combine or remove older content. When I use AI for drafting, the process includes checks against source material and editorial review.
Technical SEO and site development
I investigate problems with crawling, rendering, indexing and internal links. I also handle SEO requirements for migrations and international sites. For programmatic sites, I plan page templates, URLs and linking rules. I write requirements for developers, check their implementation and monitor the site after launch.
Conversion and reporting
I review landing pages, comparison tables and enquiry forms to see where visitors drop out. I use analytics, user recordings and CRM data to propose and test changes. Reporting covers leads, sales opportunities and search performance. I explain where attribution is incomplete and what we can reasonably conclude.
How I work
I work directly with your marketing, product and engineering teams, using your tools and planning schedule. I do much of the research, writing and technical work myself, including changes in your CMS.
When developers are needed, I write the requirements and check the finished work. I follow up on problems until they are resolved.
I've hired and led content, link-building and project teams, and improved SEO delivery at an agency of around 30 people. I can help your team with processes and editorial standards as well as the work itself. You'll get regular updates on progress, problems and changes to the plan.
Working together
Ongoing SEO and GEO
A monthly retainer for ongoing strategy and delivery. We agree the scope around your priorities and the people you already have. I can lead the work or support your existing team.
AI search visibility review
A project to measure your visibility across the main AI search engines and compare it with competitors. You receive the findings, the sources behind the answers and a prioritised plan. This can stand alone or form the opening stage of a retainer.
Content and programmatic projects
I plan content production processes and programmatic sites. The scope can include page structure, editorial guidance, AI-assisted drafting and quality checks. I can arrange engineering support if needed, with continued support after launch agreed as part of the project.
Recent writing
All articlesHow I build a GEO roadmap in hours and start measuring results within 30 days
A day-by-day process for GEO research: define the market, build a fixed prompt set from buyer language, inspect the pages assistants cite and retrieve, then turn that evidence into a prioritised roadmap you can start on day five and remeasure on day 30.
AI visibility metrics: citation vs. mention vs. recommendation
Retrieval, citation, mention and recommendation are four different outcomes, and blending them into a single AI visibility score hides what actually changed. How to measure them separately and diagnose the gaps between them.
AI visibility tracking: build a prompt set from real buyer language
How to build an AI-search prompt set from observed buyer language rather than company vocabulary, and how to keep it stable enough for results to stay comparable over time.
Let's talk
Tell me what you're working on and where you need help with SEO or AI search.