SEO and AI search
Turn search demand into leads and revenue.
Reach buyers who are looking for businesses like yours. Get a clear SEO and AI search strategy, practical support to carry out the work, and reporting on the enquiries and sales opportunities it produces.
You can bring me in to lead your organic growth or work alongside your existing team.
Experienced support, from strategy to delivery
I’m Joe Robinson, an SEO and growth consultant with 13 years of experience.
I’ve led SEO and content teams, worked with product and engineering, and managed strategy, recruitment and day-to-day delivery. My work covers technical SEO, content, AI search research and conversion improvement.
You work directly with me throughout the project.
Where you need support
Know where to focus
Put your SEO budget towards work with a clear commercial purpose. Your strategy draws on buyer research, competitor analysis and existing performance. You get a prioritised plan with clear responsibilities and measures of success.
Improve your AI search visibility
Find out whether AI search recommends your business, which competitors appear and which sources influence the answers. Tests use questions drawn from buyer research. The findings guide work on your content, review profiles and publisher coverage.
Answer your buyers’ questions
Get product, use-case and comparison content for people researching software like yours. Existing pages are reviewed for accuracy, usefulness and conversion opportunities. Your team can also get content briefs, editing and guidance on what to update or remove.
Fix technical SEO problems
Resolve problems with crawling, rendering, indexing and internal links. Get support with site migrations, international SEO and programmatic page structures. Your developers receive clear requirements, and the finished work is checked.
Turn more visits into enquiries
Find where potential customers drop out and what to test next. Landing pages, comparison tables and forms are reviewed using analytics, user recordings and CRM data. Measure progress through enquiries, sales opportunities and revenue where attribution is available.
How the work gets done
Your plan reflects your budget, available team and sales goals. We agree what needs doing first, who is responsible and how to measure progress.
I carry out research, writing and CMS changes, and work with your developers on technical implementation. If you need team leadership, I can manage priorities, review work and coach the people responsible.
You receive regular updates on completed work, results and decisions that need your input.
Working together
Ongoing SEO and GEO
For businesses that need continued strategy and delivery. Your monthly scope reflects your priorities and the people you already have. I can lead the work or support your existing team.
AI search visibility review
For teams that need to understand their current visibility and decide what to do next. You receive a competitor comparison, evidence from AI answers and their sources, and a prioritised action plan.
Content and programmatic SEO projects
For a defined content programme or a site built at scale. Agree the research, page structure, production process and editorial checks before work begins. Development requirements and support after launch are included in the agreed scope where needed.
Practical advice on search and growth
Ideas you can use to plan SEO work, measure AI visibility and improve how your team delivers.
Don’t build your AI search strategy around an imaginary buyer
AI visibility prompts shape what teams work on. A small hosting test shows how assumptions about buyers can become a misguided strategy.
How to help your SEO team make better decisions
Help your SEO team prioritise technical fixes, recognise content that brings business results, and work through difficult decisions with less supervision.
How I build a GEO roadmap in hours and start measuring results within 30 days
A day-by-day process for GEO research: define the market, build a fixed prompt set from buyer language, inspect the pages assistants cite and retrieve, then turn that evidence into a prioritised roadmap you can start on day five and remeasure on day 30.
What would you like search to do for your business?
Send your website and a brief outline of what you want to improve. I usually reply within 24 hours to discuss whether I can help.